E:jon@commercialx.co.uk M:(+44)7519 732485 wechat:joncomx

A successful public relations strategy aligns a product or brand to the emotional or functional needs and wants of an audience. We have a track record of using data to drive press coverage and earned media to develop a creative brand narrative and storytelling angles, with longstanding relationships with media, journalists, editors, writers and influencers across the world. 

 We will support you to build a strategic approach that develops and maintains relationships with key stakeholders, to enable you to influence wider policy or commercial agendas.  We're highly experienced in shaping relationships with government stakeholders, industry bodies and thought leaders to help you develop sustainable approaches to shape future thinking. 

We work to support clients by developing business contingency processes and plans for unforeseen events outside of your control and to protect brand reputation.  Our experience extends over numerous decades with events such as 9/11, SARS, War in Iraq and the Indian Ocean Tsunami, to more recent events such as COVID 19 and have worked with key opinion formers, eg Sir Trevor McDonald, Simon Calder, Matt Allwright, Sir Ranulph Fiennes. 

 We have the experience to help create high-quality events, guiding you through the creative process, from concept development, to supplier negotiation and management to delivery, execution and review.   We have experience in large-scale events, such a film premieres, major theatre and TV shows, airline route, aircraft and terminal launches, and product unveilings.  

To unveil a new catering hospitality partner and supporting services from the Queens Terminal Two, we selected a venue choice of Claridges, serving a tasting menu featuring seven on-board dishes, paired with delicious South African wines.

Sustainability is an ongoing valued-based management delivery process covering economic, social and environmental governance.  For tourism it means driving new experiences supporting the needs of host communities.  Our work for 30 year-old trade association ATTA set an industry precedent where tourism community projects, conservation initiatives, and NGO’s can now join alongside commercial members with an equal, and active industry voice.  Offering digital access, and fundraising opportunities ATTA for Action was designed to share best practice across the world, aligned to the UN SDGs.  

Placing your customers and people at the heart of your brand is central to communicating your brand ethos, and what your company stands for. 

This requires developing the right words, brand narrative and tone.  It is critical this approach aligns with your visual identity and purpose to engage your customers and stakeholders, to drive commercial performance.   Our work with British Airways to develop an internal communications brand "inContactBA" integrated communications processes and plans for customer-facing global sales channels across 70+ countries, in a period that spanning several industry challenges.