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 A market development strategy focuses on the introduction of products and services to new, untapped markets.  We help by identifying new market segments and by customising product offerings to leverage existing strengths, to thrive in new territories.    Launched in 2024, Capital Horizon is a Shanghai based partnership that unlocks the investment economy as a driver of sustainable growth.  It was launched following FOCAC and supported by decades of experience of working with businesses in Africa. 

 In today’s business landscape Direct Sales is an essential avenue to reduce cost of sale, develop products and services to drive increased customer satisfaction and loyalty. Having led direct divisions at British Airways and RAC, the post-pandemic strategic challenge for Avis leveraged brand safety messaging across EMEA, deployed new digital innovation, new locations and a brand commitment to superior service.  This helped record the strongest financial results in Avis' history +28% vs 2019.  

 Ancillary revenue is the additional income earned from revenue sources apart from the main source of income for a particular company.  For airlines, ancillary revenues are not just a supplemental income source for airlines but have evolved into a critical driver of financial performance.  Pioneering the ancillary development for British Airways saw the team witness exponential revenue growth of hotel, car-rental, travel insurance and currency products, driving automation, processes and personalisation of the customer experience.

Developing a commercial strategy is an ongoing process to continuously assess capabilities against competitors and best practice to ultimately discover areas of significant improvement.   With over 13 million members, TES is the world’s largest online teaching community, and our strategy to relaunch their digital platform reached over 100 countries, delivered 120% growth in ‘views' +113% revenue and was awarded Digital Product of Year by the PPA.

Commercial partnering is often key to driving shared sales objectives.   Working with Disney we helped celebrate the 20th Anniversary of The Lion King by working with lead actor Jonathan Andrew Hume as he ventured to South Africa to embark on a truly amazing journey that showcased the beauty of the country to readers of the Daily Telegraph.  

https://www.telegraph.co.uk/sponsored/travel/south-africa-flights/11298692/Win-a-holiday-in-South-Africa-and-tickets-to-The-Lion-King.html?msockid=0ad833623037620e0434265b31a86339

Organisations often need to focus on restructuring to redefine roles and optimise the balance between people, technology, outsourcing and offshoring.  Experienced in all four areas, a restructuring programme for a professional body supporting early years education called for the recruitment of an entirely new leadership team, whilst we also oversaw the post-election development of Government funded department by running a swift restructuring programme that witnessed a critical 62% reduction in staff costs.