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A market development strategy targets the introduction of products and services to new, untapped markets. We support this process by identifying new market segments and tailoring product offerings to leverage existing strengths, enabling businesses to thrive in new territories.

Launched in 2024, Capital Horizon is a Shanghai-based partnership designed to harness the investment economy as a catalyst for sustainable growth. Established in the wake of FOCAC and backed by decades of experience working with businesses in Africa, Capital Horizon represents a bridge between emerging opportunities and strategic expansion. 

  In today’s business environment, Direct Sales is a vital strategy to lower the cost of sale, refine products and services, and enhance customer satisfaction and loyalty.  Drawing on leadership experience in Direct Sales divisions at British Airways and RAC, the post-pandemic strategic challenge for Avis focused on leveraging brand safety messaging across EMEA, introducing innovative digital solutions, expanding locations, and reinforcing the brand’s commitment to exceptional service. This approach delivered the strongest financial results in Avis’ history, achieving a +28% increase compared to 2019. 

  Ancillary revenue refers to the additional income generated from sources beyond a company’s primary revenue stream. For airlines, ancillary revenues have evolved from being merely supplemental to becoming a crucial driver of financial performance. 

Leading the development of ancillary revenue at British Airways resulted in exponential growth across key products such as hotels, car rentals, travel insurance, and currency services. This success was underpinned by advancements in automation, streamlined processes, and the personalisation of the customer experience. 

 Developing a commercial strategy is an ongoing process that involves continuously evaluating capabilities against competitors and industry best practices to identify areas for significant improvement.

With over 13 million members, TES is the world’s largest online teaching community. Our strategy to relaunch their digital platform extended its reach to over 100 countries, achieving a 120% increase in views and a 113% uplift in revenue. This success earned the platform the Digital Product of the Year award from the PPA.

Commercial partnerships are often essential for achieving shared sales objectives. Collaborating with Disney, we celebrated the 20th Anniversary of The Lion King by supporting lead actor Jonathan Andrew Hume on an extraordinary journey to South Africa. This remarkable experience highlighted the country’s stunning beauty and was showcased to Daily Telegraph readers, creating a memorable and impactful campaign. 

https://www.telegraph.co.uk/sponsored/travel/south-africa-flights/11298692/Win-a-holiday-in-South-Africa-and-tickets-to-The-Lion-King.html?msockid=0ad833623037620e0434265b31a86339

 Organisations often need to restructure to redefine roles and optimise the balance between people, technology, outsourcing, and offshoring. With extensive experience across all four areas, we led a restructuring programme for a professional body supporting early years education, which included recruiting an entirely new leadership team. Additionally, we managed the post-election restructuring of a Government-funded department, implementing a swift programme that achieved a significant 62% reduction in staff costs.