E:JON@COMMERCIALX.CO.UK M:(+44)7519 732485 WECHAT:JONCOMX

      Our email marketing services help you connect with your audience, nurture leads, and increase customer retention through targeted and personalised email campaigns.  Our developed approach to audience segmentation will help  you both personalise your brand experience to your customers and automate your marketing processes to save time and increase efficiency.

The branded email programme for SAA used historic customer data to personalise offers, by destination choice, differentiating the approach to B2C consumers, whilst also adopting consistent messaging across trade customers and channels. The a/b test and learn approach drove continuous improvements in revenue and brand engagement, testing subject headlines, day/time of delivery, and content style and format. 

 Responsive web design is an approach that enables a platform and content to respond and adapt to different devices. For global brands, responsive design is critical, adjusting flawlessly to the end-user’s device, regardless of screen size, orientation and where the content is being accessed in the world. Star Alliance is the largest aviation partnership that offers unrivalled global connectivity with 25 member airlines at over 1,200 airports worldwide. During a five year period with  Star Alliance we launched a new mobile optimised platform that showcased the brand strength of connectivity supporting the opening of a new operating hub at London Heathrow Terminal Two. We introduced new functionality providing a digital connection with business development teams to negotiate bespoke commercial agreements from the new hub. 

Social media is a unique channel where measurement of engagement and audience growth is key to driving brand relevance across platforms.  A commercially focused social media strategy integrates data and customer understanding into content development and planning, with wider campaign objectives and business goals in mind. 

This Instagram triptych photography used a series of images to showcase emotional elements of the destination, alongside angular product photography to drive audience engagement.  This creative alignment across different social platforms optimises performance and customer understanding to deliver results whilst driving brand messaging and consistency.

Engaging directly with consumers, businesses gain valuable data and insights into customer preferences and buying  behaviour, to enable profitable acquisition.   The triple miles campaign was the first of it's kind, using past customer booking data to drive commercial sales during off-peak periods.  It competed over a very targeted campaign period against a competitor upgrade offer, by using the inducement of additional rewards that could be used on leisure travel. 

Behind a paid performance marketing campaign often lies an agile, omni-channel team able to interpret and analyse ROI metrics, drive actionable insight, and shift spend across channels to optimise ROI/ROE.   With a track record of growth running digital channels in multiple sectors for South African Airways, Avis, RAC driving in-house & agency performance and continuously learning we're confident in supporting the data-led growth of your digital channels.     

Unpacking customer journeys to conversation (and non-conversion) across paid and unpaid channels, and between direct and indirect platforms is key to profitable customer acquisition.  In complex multi-variant environments, developing a revenue attribution model beyond the limits of Google Analytics, helps you understand consumer behaviour across multiple devices, to optimisation transactions.