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Brand partnerships offer wider customer reach, increased brand authority and credibility, and an opportunity to expand influence and the customer base.  Our campaign that supported the Beyonce Formation Tour was regarded as a game-changer, cleverly using content rights with an existing partner.  The campaign was delivered over social and digital platforms, giving unique, money can't-buy hospitality access for VIP guests.

Business sponsorship is often used as a driver of unprompted brand awareness and consideration to foster trust.   Our negotiation of a three year agreement in the English Premier League offered extraordinary levels of global awareness, access to  new markets and digital engagement.  It was negotiated with affordable value-in-kind and capital, in exchange for digital pitch-side LED advertising and offering agile messaging and brand elevation.

The creation of high-quality engaging content that resonates with a target audience can build authority and tackle commercial challenges.  Following the campaign to launch Heathrow Terminal Two for Star Alliance this educational content for Avis successfully educated customers on the process and ease of collecting vehicles from a new off-airport location at Heathrow.

  https://vimeo.com/724466878 

A clear visual identity communicates a brand’s personality, vision, and purpose, and contributes to essential consistency of messaging, and brand tone of voice.  Our  work for the UK Government’s Sector Skills Council for Sport ahead of the London 2012 Olympics streamlined the group's brands and visual identity.  By simplifying guidance  for four different organisations, optimising logos, colour, typography & photography it supported a lasting engagement legacy following the games.

 Developing customer lifetime value  (CLV) helps retain existing customers and generate loyalty that drives future purchases.   Leading the commercial division at RAC responsible for acquisition, cross-sales, online, distribution meant driving campaigns to grow it's 8 million members. Established in 1897 the support for the UK’s most established motoring organisation centred on  a period following a major $2.4b acquisition and takeover, with an emphasis on reducing costs and driving revenue, to satisfy shareholder demands.  

 A well-structured client-side tender or agency pitch with clear, measurable objectives is key to success.  We have worked across a range of sectors and disciplines to develop tenders for strategic and tactical partnerships, working with the smallest freelancers to fully integrated global agencies including M&C Saatchi, Edelman, Finn Partners, Black Diamond and TMW.   By weighting award criteria to commercial budgets our approach aims to drive long-term alignment.